Connect with us

Hi, what are you looking for?

Digital Health

Denver Fertility Tech Startup Merges to Create Holistic Care Platform Rescripted

The direct-to-consumer company blends Best Shot’s tech-enabled care platform with The Fertility Tribe’s community and digital publishing platform.

Denver Fertility Tech Startup Merges to Create Holistic Care Platform Rescripted

When Abby Mercado launched Denver startup Best Shot nearly two years ago, her primary goal was to create a medication management platform for fertility treatments.

The health tech startup was built in response to Mercado’s own hardships and designed to help families find the resources they need to reduce the stress that often results from IVF treatments.

While the primary focus for Best Shot was on medication management, the company made a pivot during the pandemic while clinics were closed. Mercado and the team launched a small group therapy tool that opened their eyes to the possibilities the company had to connect directly with patients.

“We didn’t realize how holistically bad the market was out there until we really got into it,” Mercado said.

So, Best Shot altered its focus and became dialed-in on its consumers. It had initially been incubating its product in clinics across the country, before making the move to direct-to-consumer outreach earlier this year.

“Clinics really cared but patients cared the most,” Mercado added.

In changing its strategy, Best Shot realized it would have to pay more attention to customer acquisition and marketing. The company began to explore influencer marketing and Mercado connected with Kristyn Hodgdon of The Fertility Tribe on an Instagram Live.

The two were fast friends, and shared similar experiences as moms of 2-year-old, IVF twins. As their kinship blossomed, the business opportunities became clear and a combined company was born.

Best Shot and The Fertility Tribe recently announced the launch of Rescripted, a merger between the two brands. The direct-to-consumer company blends Best Shot’s tech-enabled care platform with The Fertility Tribe’s community and digital publishing platform.

Rescripted aims to deliver comprehensive care for fertility patients by providing members with a community forum, content library and medication management tools. Later this year, Rescripted will launch a medication fulfillment service, small group therapy and a product marketplace.

Rescripted app
Rescripted’s web-based application is free for users.

 

For Mercado, Rescripted is the mixture of physical, emotional and mental support she wanted to create with Best Shot.

“There have been so many people that have been left behind,” she said, referencing the large percentage of Americans without insurance for fertility treatments. “So, can we be a little bit of everything for those people that have been left behind?”

As the company builds its platform, Rescripted announced the close of an oversubscribed $1.65 million financing round that was solely backed by angel investors. Mercado said the funds would be mostly used to grow the company’s four-person staff and boost marketing efforts.

In combining companies, Hodgdon was excited about Rescripted’s possibilities.

“By partnering with Abby and combining our businesses, we can accomplish so much more together than we could alone — educating and empowering the tens of millions of patients who receive fertility treatment in the U.S,” she said in a statement.

Seen on BizJournals: Article Link

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Emerging Technologies

There is no going backward, no one wants to eliminate therapeutic and catheter options, innovation drives better access and outcomes, so what is the...

Digital Health

The company offers the program as a bundle of devices, supplies and services and delivered as a 30-day subscription to eliminate upfront costs.

Digital Health

Lexington, Massachusetts-based Fractyl Health (formerly Fractyl Laboratories) can now increase the sample size of the Revitalize-1 trial (formerly Revita-T2Di trial) from 288 to 420.

BioTechnology

This robotic assisted procedure is the first intervention within a clinical study carried out by CathBot; a joint venture between Robocath and MedBot (the...

You May Also Like

Artificial Intelligence

Today & Tomorrow: Digital Solutions in HealthTech Plug “digital healthcare solutions” into Google, and the results are clear: digital tools have taken the healthcare...

COVID-19

In Delray Beach, Florida, an emerging biopharma company, Cyrano Therapeutics, is planning a clinical trial using approved theophylline via a new intranasal pathway of...

Artificial Intelligence

Joe Mullings discusses the Microbot – Liberty robotic platform with Harel Gadot and how a new category of surgical robotics creates a new entry...

Digital Health

The sky’s the limit for HealthTech PR and looking past traditional strategies to nontraditional avenues for engagement will allow agencies to stand out.